How a Royal Enfield Dealership Retained ₹49.6L in Service Revenue with Relatim

The Challenge

A single Royal Enfield dealership in India was struggling with lapsed customer follow-up. The service advisors and CRM executives were occupied with daily operations, leaving a substantial portion of service-due lists unattended.

Before deploying Relatim, the dealership was manually following up with around 70% of its service-due list, meaning 30% of due customers slipped through without any contact. Additionally, insurance renewals were missed when advisors were busy, and follow-ups stopped after only one call or message. There was no visibility on which customers were reached, and revenue was dependent on individual staff performance.

The Relatim Solution

The dealership integrated Relatim with their DMS database to automate outreach. The AI platform scanned the customer database, flagged expiring policies, and ran conversational follow-ups across channels.

What Relatim Implemented

• Full-list outreach: Automated service-due lists contacted every month via conversational WhatsApp and AI calls.
• Insurance renewal tracking: Expiring insurance renewals flagged and followed up systematically 30 days out.
• Multi-touch follow-up: Sequences ran automatically across channels and stopped when a booking was made.
• Unified dashboard: The dealership could see conversations and interactions in one dashboard.
• Consistent follow-up: Automated sequences reduced dependency on staff availability.

Dealership Testimonial

“Before Relatim, we were following up with maybe 70% of our service-due list. The rest just slipped through. Now everything is tracked and actioned automatically. The revenue impact in the first month was immediately visible — and our team didn't have to do anything differently.”— Dealer Principal, Royal Enfield Dealership, India